Marketıng Management

Yanıt Açıklaması: Key account manager , focuses on de special personnel and the performance of activates directed at directed at an organization’s most important customers.

Yanıt Açıklaması: If a company needs any market research, advertisement or other marketing activities requiring expertise, then the manager can do outsourcing. Outsourcing means using another firm for the manufacture of needed components or products or delivery of a service.

Yanıt Açıklaması: A company may choose to use diversification strategy which examines the opportunities for developing or buying new products for new markets. Thus, it involves new brands and new markets since product modifications may develop new uses for products, which may create a different market.

Yanıt Açıklaması: The product or brand management organisation has some disadvantages. One of them is that product managers may not be active in some tasks because they are not authorized.

Yanıt Açıklaması: Marketing Implementation emphasizes the process that turns marketing plans into action assignments and ensures they accomplish the plan’s stated objectives.

Yanıt Açıklaması: Marketing mix includes the key elements for marketing strategy and these key elements are Product, Price, Place, and Promotion. Since all elements start with the letter “p”, marketing mix also called as 4Ps of marketing.

Yanıt Açıklaması: A company that aims to achieve its objectives should answer a number of questions in sequence. The fifth question is the last one; “Is the company being successful in obtaining its objectives, is everything going fine? Or “is there any need for alteration?” These questions search for performance outcomes, auditing and control.

Yanıt Açıklaması: Based on the results of the study of Krohmen, Homburg and Workman (2002), given in Table 8.1, in successful strategic business units, new product development decisions are taken by marketing departments rather than the R&D departments.

Yanıt Açıklaması: Neumann and Morgensters (1947) were one of the pioneers to relate the strategy concept with business. In their research titled as “Theory of Games and Economic Behavior”, the researchers define (business) strategy as “a series of actions which is decided by the firm according to the situation”.

Yanıt Açıklaması: Advantages are; low cost, reach highly specific targets, avoid clutter, message credibility. Disadvantages are lack of control over message, target audience may not link message to brand. Therefore, the correct answer is A.